/home/edulekha/acepackagingindustry.com/wp-content/themes/enfold/includes/helper-markup.php
<?php
/*
 * Returns the schema.org markup based on the context value.
 * $args: context (string), echo (boolean) and post_type (string)
 */
if(!function_exists('avia_markup_helper'))
{
    function avia_markup_helper($args)
    {
        if(!empty($args))
        $args = array_merge(array('context' => '', 'echo' => true, 'post_type' => '', 'id' => '', 'custom_markup' => '', 'force' => false), $args);

		$args = apply_filters('avf_markup_helper_args', $args);
			
		// dont show markup if its deactivated. markup can still be enforced with args['force'] = true;
		if('inactive' == avia_get_option('markup') && $args['force'] == false) return;

        if(empty($args['context'])) return;

        // markup string - stores markup output
        $markup = ' ';
        $attributes = array();

        //try to fetch the right markup
        switch($args['context'])
        {
            case 'body':
                $attributes['itemscope'] = 'itemscope';
                $attributes['itemtype']  = 'https://schema.org/WebPage';
                break;

            case 'header':
                $attributes['role']      = 'banner';
                $attributes['itemscope'] = 'itemscope';
                $attributes['itemtype']  = 'https://schema.org/WPHeader';
                break;

            case 'title':
                $attributes['itemprop'] = 'headline';
                break;

            case 'avia_title':
                $attributes['itemprop'] = 'headline';
                break;

            case 'description':
                $attributes['itemprop'] = 'description';
                break;

            case 'nav':
                $attributes['role']      = 'navigation';
                $attributes['itemscope'] = 'itemscope';
                $attributes['itemtype']  = 'https://schema.org/SiteNavigationElement';
                break;

            case 'content':
                $attributes['role']     = 'main';
                $attributes['itemprop'] = 'mainContentOfPage';
				
				if (is_singular('post'))
                {
                    unset($attributes['itemprop']);
                }
				
                //* Blog microdata
                if (is_singular('post') || is_archive() || is_home())
                {
                    $attributes['itemscope'] = 'itemscope';
                    $attributes['itemtype']  = 'https://schema.org/Blog';
                }

                if(is_archive() && $args['post_type'] == 'products')
                {
                    $attributes['itemtype']  = 'https://schema.org/SomeProducts';
                }

                //* Search results pages
                if (is_search())
                {
                    $attributes['itemscope'] = 'itemscope';
                    $attributes['itemtype'] = 'https://schema.org/SearchResultsPage';
                }
                break;

            case 'entry':
                global $post;
                $attributes['itemscope'] = 'itemscope';
                $attributes['itemtype']  = 'https://schema.org/CreativeWork';

                //* Blog posts microdata
                if ( 'post' === $post->post_type )
                {
                    $attributes['itemtype']  = 'https://schema.org/BlogPosting';

                    //* If main query,
                    if ( is_main_query() )
                        $attributes['itemprop']  = 'blogPost';
                }
                break;

            case 'phone':
                $attributes['itemprop']  = 'telephone';
                $attributes['itemscope'] = 'itemscope';
                $attributes['itemtype']  = 'https://schema.org/LocalBusiness';
                break;

            case 'image':
                $attributes['itemscope'] = 'itemscope';
                $attributes['itemtype']  = 'https://schema.org/ImageObject';
                break;

            case 'image_url':
                $attributes['itemprop']  = 'contentURL';
                break;

            case 'name':
                $attributes['itemprop'] = 'name';
                break;

            case 'email':
                $attributes['itemprop'] = 'email';
                break;

            case 'job':
                $attributes['itemprop'] = 'jobTitle';
                break;

            case 'url':
                $attributes['itemprop'] = 'url';
                break;

            case 'affiliation':
                $attributes['itemprop']  = 'affiliation';
                break;

            case 'author':
                $attributes['itemprop']  = 'author';
                $attributes['itemscope'] = 'itemscope';
                $attributes['itemtype']  = 'https://schema.org/Person';
                break;

            case 'person':
                $attributes['itemscope'] = 'itemscope';
                $attributes['itemtype']  = 'https://schema.org/Person';
                break;

            case 'single_image':
                $attributes['itemprop'] = 'image';
                break;

            case 'author_link':
                $attributes['itemprop'] = 'url';
                break;

            case 'author_name':
                $attributes['itemprop'] = 'name';
                break;

            case 'entry_time':
            
            	
                $attributes['itemprop'] = 'datePublished';
                $attributes['datetime'] = get_the_time('c', $args['id']);
                break;

            case 'entry_title':
                $attributes['itemprop'] = 'headline';
                break;

            case 'entry_content':
                $attributes['itemprop'] = 'text';
                break;

            case 'comment':
                $attributes['itemprop']  = 'comment';
                $attributes['itemscope'] = 'itemscope';
                $attributes['itemtype']  = 'https://schema.org/UserComments';
                break;

            case 'comment_author':
                $attributes['itemprop']  = 'creator';
                $attributes['itemscope'] = 'itemscope';
                $attributes['itemtype']  = 'https://schema.org/Person';
                break;

            case 'comment_author_link':
                $attributes['itemprop']  = 'creator';
                $attributes['itemscope'] = 'itemscope';
                $attributes['itemtype']  = 'https://schema.org/Person';
                $attributes['rel']  = 'external nofollow';
                break;

            case 'comment_time':
                $attributes['itemprop']  = 'commentTime';
                $attributes['itemscope'] = 'itemscope';
                $attributes['datetime'] = get_the_time('c');
                break;

            case 'comment_text':
                $attributes['itemprop']  = 'commentText';
                break;

            case 'author_box':
                $attributes['itemprop']  = 'author';
                $attributes['itemscope'] = 'itemscope';
                $attributes['itemtype']  = 'https://schema.org/Person';
                break;

            case 'table':
                $attributes['itemscope'] = 'itemscope';
                $attributes['itemtype']  = 'https://schema.org/Table';
                break;

            case 'video':
                $attributes['itemprop'] = 'video';
                $attributes['itemtype']  = 'https://schema.org/VideoObject';
                break;

            case 'audio':
                $attributes['itemscope'] = 'itemscope';
                $attributes['itemtype']  = 'https://schema.org/AudioObject';
                break;

            case 'blog':
                $attributes['itemscope'] = 'itemscope';
                $attributes['itemtype']  = 'https://schema.org/Blog';
                break;

            case 'sidebar':
                $attributes['role']      = 'complementary';
                $attributes['itemscope'] = 'itemscope';
                $attributes['itemtype']  = 'https://schema.org/WPSideBar';
                break;

            case 'footer':
                $attributes['role']      = 'contentinfo';
                $attributes['itemscope'] = 'itemscope';
                $attributes['itemtype']  = 'https://schema.org/WPFooter';
                break;
        }


        $attributes = apply_filters('avf_markup_helper_attributes', $attributes, $args);

        //we failed to fetch the attributes - let's stop
        if(empty($attributes)) return;

        foreach ($attributes as $key => $value)
        {
            $markup .= $key . '="' . $value . '" ';
        }

        $markup = apply_filters('avf_markup_helper_output', $markup, $args);

        if($args['echo'])
        {
            echo $markup;
        }
        else
        {
            return $markup;
        }
    }
}